Your Launch Kit contains all of the necessary information to get you started. Click any of the links below to go directly to that section of the Launch Kit.
Before You Send Your First Email
Launch Kit Contents
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Before you send your first email to your clients, there are a few things you will want to ensure.
Configure Your Database
You do not need any special software to send out your emails, so whatever email program you currently use will work to send out your link each week. However you will want to make sure you organize your database to make things easy on you. Since every email client is different, search the help function of your email client to find answers to your questions.
Configure Your Database
You will want to configure your anti virus software to make sure email scanning is enabled. This will give you peace of mind knowing that your database is protected. Consult your anti virus software’s help section for instructions on how to do this.
Enable Automatic Spell Check
Accuracy is a very significant component of a successful email program, which is why it is important to turn on automatic spell check. Consult your email client’s help section for instructions on how to do this
Use The BCC Field
It is extremely important that, when sending to more than one recipient, all of your recipients’ email address are placed in the “BCC” (blind carbon copy) field, and not the “TO” field. The “BCC” field will address each recipient individually, while also preventing them from seeing your full contact list. Consult your email client’s help section for instructions on how to do this.
Shorten Your Link
The (URL) link that we send you each week can get somewhat lengthy. Luckily, this can be easily shortened to your own custom link. Bit.ly is a free online tool that allows you to shorten any link before sharing it with your friends and clients. Click here to watch for a video demonstrating how to use bit.ly to shorten your link and track your hits.
Opt Out Message
If you are sending your emails to clients and prospects that might want to be removed from your list, it’s a good idea to include an opt out clause below your signature. Here is a suggested script that you can use:
It’s my goal that you find this information valuable, however, if you do not want to receive emails like this in the future, simply reply to this email with the subject “unsubscribe” and you will be removed.
Get The Most Out of Your WBC Publications
Now that you’re all set to send out your digital newsletters, here are a few more tips to help you get the most out of your WBC publications. Click here to watch our video.
One Last Provision
It is always a good idea to send yourself a test message before you send your first message to your clients. Open the message once it comes to you and see that everything looks fine and opens properly--then you’re ready to send.
Before You Send Your First Email